Case Study: Bringing a B2C Travel Experience to Life in Record Time
Helping an established B2B brand successfully expand into the B2C travel market.
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Results
UX
User-Centric Design
Rapid MVP
Market-Ready MVP
Innovation
Focused
Scalable
Platform
Information
Industry: Travel & Hospitality
Solution: B2C Travel Experience Platform
Development Timeline: 3 months
Challenge
A leader in the B2B food industry, identified an opportunity to expand into the B2C travel market. However, they faced two major challenges:
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Their internal tech team was fully committed to their existing B2B product.
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They needed to explore their new vision without disrupting ongoing operations.
Cressco was brought in to develop a fully functional MVP.
Solution
Cressco developed a multi-platform travel app that delivers a personalized and seamless booking experience, featuring:
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AI-powered recommendations that dynamically adapt to user preferences.
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A modern and intuitive interface, optimized for a fast and engaging experience.
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Cross-platform compatibility for iOS, Android, and Web.
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Secure payment integration for seamless bookings.
Our Tailored Approach
1
Discovery
Held initial consultations to understand challenges and validate user hypotheses.
2
Design
Created low- and high-fidelity prototypes, working closely with the team.
3
Testing & Deployment
Built a minimum viable product (MVP) for web and native platforms in less than 2 months.
4
Iteration
Spent an additional month refining the platform based on real-world feedback.
Technologies Used
React Native
Python
MySQL
AWS
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